A global leader in the design, development, and marketing of athletic footwear, apparel, and equipment, Nike, Inc. began its corporate life as Blue Ribbon Sports in 1964 before renaming it to Nike in 1971. Through its now- iconic "Swoosh" logo and its famous campaign jingle, "Just Do It," the company markets a wide ranging products made up of both athletic shoes, sportswear, and various accessories for athletes and fitness enthusiasts worldwide. The brand will focus on innovation, sustainability, and community engagement in order to inspire and empower athletes at every level.
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